Plan International (Hong Kong)

Hong Kong is a fundraising branch
All the operating and administrative expenses of Hong Kong office are literally the fundraising expenses
Major source of income was public donation (~$24.6million)
Total operating, public relation, marketing, fundraising events and administrative expenses was about $14.8million (excluding depreciation),which was about 60% of total expenditure
Only $40 went to Plan International Inc for programme for every $100 donation for Plan International Hong Kong
Contribution to Plan International Inc (project expense) was about 38% of total expenditure
Promotion expense such as fundraising event, advertising, public relation and marketing expenses were about 35% of total expenditure
Salaries and administrative expense were about 17% and 10% of total expenditure
Low fundraising efficiency - cost of raising every $100 in Hong Kong office was about $60
Financial highlight of Plan International Inc which included income and expenditure is available on the website
No detail financials of Hong Kong office is available on the website, and only the highlight of the income of Hong Kong office is shown
Such presentation made donors believe 78% of their donation went to programme, but the fact is only 40% of their donation went to Plan International Inc for programmes.

核查日期:Nov. 3, 2018

Fund Needs
Fund-raising efficiency
Fund-raising expenses
Project expense
Staff salaries
Administrative expenses


To reduce the fundraising and advertising expense, and increase the fundraising efficiency
To clearly disclose the financials of Hong Kong Office (including both income and expenditure)
To consider learning from other international NGOs so as to increase the operating efficiency and ensure all donation will be of better use in an efficient way.

Charity Information

To provide life's basic necessities to children in developing countries such as China, Indonesia and Ghana


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